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Case study

Website design and SEO

A dental clinic Miami can finally find.

Ultra Smile Miami had good dentists and a website nobody could find. We planned the structure, wrote a page for every treatment, launched a blog and made the site fast. In its first year it drew 11.2k visits.

Ultra Smile Miami home page: "Find Miami's best dental services at the intersection of quality and care"
Client
Ultra Smile Miami
Website
ultrasmilemiami.com
Location
Miami, Florida
Services
Website structure, SEO copywriting, blog, English and Spanish
The challenge
Every treatment squeezed into one short sectionNo pages for Google to rankA slow site that visitors left

Nobody searching for a dentist could find it.

People searching for a dentist in Miami were not reaching Ultra Smile. The design was fine. The problem was underneath.

What we did

Structure first, then content

Plan the structure: We mapped the site before writing a word. A clear structure helps visitors move around and helps Google understand which page answers which search.A page for every treatment: Each treatment got its own landing page with clear copy and visuals, written to rank and to answer the questions a patient has before calling.A blog that keeps going: Regular articles show Google the site is alive and bring in searches the treatment pages do not cover.Tracking and speed: Google Analytics and Search Console from day one, Rank Math for the SEO basics, and a lighter site that loads 74.6% faster.Funnel and languages: Treatment pages, articles and forms link to each other, with a booking prompt in the text. The whole site runs in English and Spanish for Miami.

The outcome

More searches turned into patients.

The numbers come from the clinic’s first year with the new site, compared with the year before.

11.2k visits in the first year
+1200% traffic compared to the previous year
+1400 new keywords indexed by Google
+180 treatment pages and blog posts written
74.6% faster first load
+100 visitors converted through appointment forms
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