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Case study

Dental marketing

36 years of trust, now on camera.

Dr. Justin Hosseini runs the Weston practice his mother started 36 years ago. From May to September 2026 we handled the whole job: the questionnaire, the scripts, the shoot, the monthly posts, the ads and the trend reels.

Client
Weston Dental Center, Dr. Justin Hosseini
Location
Weston, Florida
Timeline
May to September 2026
Services
Content creation, social media management, paid ads, team portraits
The challenge

A story worth telling, from a doctor who treats all day.

Weston Dental Center has been part of the town for 36 years. Dr. Justin took it over from his mother and treats everything from Invisalign to implants and full smile makeovers. There was a lot to say and very little time to say it.

The plan had to start from his own words, and ask almost nothing of his week.

  1. 01A founder story that deserved to be on camera
  2. 02Services patients ask about, from Invisalign to implants
  3. 03A doctor with a full schedule and no time to plan content
What we did

From questionnaire to calendar

Discovery: Before any script, Dr. Justin answered a questionnaire: six questions for each video, in his own voice. Where he studied, why he came home, what he wants every patient to feel.Six scripts: We turned his answers into six scripts: his story, the 36-year legacy of the practice, how to get here, Invisalign, same-day CEREC crowns and implants. On camera, his story matched the script almost word for word.Shoot day: A prep guide told the doctor and the team what to wear and when to arrive. Then three hours, 8:30 to 11:30: his two story videos, the three service videos, a walk through the entrance, and B-roll of the office. No memorizing, retakes are normal.Edit and post: Every video was edited and captioned. Every month we planned and designed the posts, and shoot days kept coming through the summer.Ads and trends: We built ads from the shoot footage and added trend reels with a sense of humor, because a dental office can be fun too.

The work

Scripts on set, trends on the feed

W
Weston Dental CenterWeston, Florida

Weston Dental CenterThirty-six years ago she saw a growing town and became its first female dentist. The story of the practice, told by her son.

The people

The team behind the chair

Dr. Justin Hosseini, Owner and dentist
Dr. Justin HosseiniOwner and dentist
Weston team, Portrait session
Weston teamPortrait session
Weston team, Portrait session
Weston teamPortrait session
Dr. Justin Hosseini, Weston Dental Center
Dr. Justin HosseiniWeston Dental Center
Weston team, Portrait session
Weston teamPortrait session
Weston team, Portrait session
Weston teamPortrait session
The whole team, On the balcony
The whole teamOn the balcony
Weston team, Portrait session
Weston teamPortrait session
Weston team, Portrait session
Weston teamPortrait session

Drag to explore

Dr. Justin Hosseini
In his words
Dentistry isn't just my career. It's my family's legacy.
Dr. Justin HosseiniOwner, Weston Dental Center
The outcome

A story, a calendar and a plan that keeps going.

Weston Dental Center now has its founder story on video, the history of the practice in its own words and a video for each service Dr. Justin wants to be known for. The content did not stop after the first shoot: new posts and new reels followed every month through the summer.

  • Founder and legacy videos Dr. Justin's story and the 36 years behind it
  • One video per service Invisalign, same-day crowns, implants
  • A how-to-get-here video For new patients finding the office
  • Monthly designed posts Planned in advance, every month
  • Team portraits The doctor and the staff, camera ready
  • Trend reels Humor that fits the office
Your turn

Your story, on camera.

Tell us about your practice. In a free 20-minute call we look at where you are and plan the first shoot around your week.